Mortensen shares the essentials of fly casting with single- and double-handed rods in the Scandinavian tradition, beginning with the basic technique of the overhead cast. An explanation of the physics of the proper cast--and how the rod, line, leader, and fly work as a balanced unit--tell how Scandi[...]

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies.[...]